Friday, January 29, 2010

NYLON Magazine Contest

Thanks to Twitter and my hilarious and lovely sorority sister, Nora Silver, (plug for her band, We The Living) Cover Girl is teaming up with Nylon Magazine for their latest advertising promotion.

The challenge is to conjure up a package design for Cover Girl's "Lash Blast Length Mascara." Apparently it has a fancy Elasta-Nylon formula, hence the mash-up between the two companies.


Everything is explained HERE on Nylon's site. Well, everything except for how many designs you are allowed to submit (a question I must find out before February 3rd rolls around).

After some Friday night mind-mapping and sketching, here was the first design I came up with. I am contemplating whether or not it would be too busy for something as small as a mascara tube.





Next, I went for something simplier.








I have a few days before I have to submit something, but I am liking where the last 2 designs are going. Comments, please!
To be continued....

Have a great day! ~Christy

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